workshop
schedule
9 am – 9:30 am | Introduction | We’ll introduce the team and make sure we have all of your assets. Then, we’ll begin working through each section of your homepage wireframe. |
9:30 am – 9:50 am | Header | The job of the header is to get your customer to read the rest of your website. Together, we’ll review and optimize your header content. |
9:50 am – 10:10 am | Stakes | The question we’ll answer in this section of your homepage is, “What is at stake if customers don’t buy your product?” |
10:10 am – 10:30 am | Value Proposition | We’ll review the benefts your customer will experience when they buy your product or service. |
10:30 am – 10:40 am | 10 Minute Break | |
10:40 am – 11:00 am | Guide | In this section, we’ll focus on positioning you as the Guide in your customer’s story and establish empathy and authority. |
11 am – 11:20 am | Pricing/Products | In this section, you’ll list out the pricing options that you offer or show the top three BMS products that you sell. |
11:20 am – 11:40 am | The Plan | The goal for the “plan” section of your website is to provide your customer with a path that shows how simple it is to do business with you. |
11:40 am – 12 pm | Explanatory Paragraph | This section should offer customers a more in-depth explanation of what you offer, how you overcome their problems, and what success
looks like once they use your product or service. |
12 pm – 12:15 pm | 15 Minute Break | |
12:15 pm – 12:30 pm | Website Reveal | This is where it gets fun! Our team will be building your website while you write. Here’s where you’ll get to see it all come together. |
12:30 pm | Finalize and Go Live! | We’ll finalize a few technical details and put your website live! Changes can still be made after the workshop is complete. |
The Schedule